Good search engine rankings can change your business significantly. InForm Web Design provide long-term optimisation and search marketing strategies that drive new business to your website.
Search engine optimisation (SEO) is the process of improving the visibility of your web site within the search engines (i.e. Google and Bing). By understanding what your potential and existing customers are searching for (specific keywords and key phrases), we can create a strategy to improve your rankings within the search engines.
We have watched search engine optimisation (SEO) services change businesses significantly. By positioning your organisation high in the major search engines (Google and Bing) you will increase traffic, expand brand awareness, maximise opportunities for sales, and reach new markets. There are few, if any, other types of marketing that provide you global access to a highly-targeted user group. In addition, there is a false sense of trust for highly ranked websites. Users consider well positioned companies leaders that are reputable and trustworthy.
We tell our clients to think of search engine optimisation (SEO) services as a marketing service, and not a web service. Search engine optimisation (SEO) requires ongoing attention and regular reporting. Each month we continue our efforts to improve your website rankings by publishing content, creating back-links, and tweaking copy and meta data on your webpages. At the end of the month, we provide you with a report that shows a variety of information.
In addition to the efforts by our team, there are things that you as an organisation can be doing to improve your search engine rankings. By utilising some of the tools inside our CMS solutions, your staff can optimise web pages and images. InForm will provide you with documentation on best practices, and if needed, offer training to help support your efforts in improving your search engine rankings. We target SEO Lancashire as we like to work face to face but we provide SEO solutions UK wide.
Our SEO Solutions team will work hard to gain a deep understanding of your industry, your business, and your market. We will develop an SEO strategy that is focused on conversions, and a return on your investment. We’ll research and find out exactly what your competitors are doing and the keywords they’re targeting, and we’ll tell you what the gap is, and how you can bridge it.
It’s not instant – there’s no “guaranteed number 1 rankings next week” promise in SEO, and while there are often quick wins to be found, we are always looking 6 to 12 months down the line. There are a number of basic ways of achieving better rankings – it often revolves around great content – having something to say, saying it well, and saying it to the right people. This could be guest blogging, it could be link-building or it could be generating content on your site.
You can work with us on a retained basis, or on a consultancy basis – whichever suits your marketing strategy. Contact us to find out how we can grow your online presence.
Drupal CMS Website Design Lancashire Drupal is an open source content management platform (CMS) which powers millions of websites and applications. There is no proprietary code, it’s fully extensible and flexible and you have access to an active developer community worldwide. There’s a huge market of Distributions, Themes and Modules available for Drupal which can … Continue reading “Why we like Drupal?”Read More
WordPress Website Design Lancashire WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest CMS tool in the world, used on millions of sites and seen … Continue reading “Why our clients love WordPress?”Read More
A web design brief is a written explanation outlining the aims, objectives and milestones of a web design project. A thorough and articulate web design brief is a critical part of the design process. It helps to develop a level of understanding and forms the basis of further detailed study.Read More
Each day, an average of 100 million hours of video are watched on Facebook, and it’s estimated that mobile video will account for 75% of total mobile data traffic by 2020. As people watch more video on mobile devices, advertisers have a huge opportunity to use video to connect with their audience where they are spending their time: on mobile and in their feed. But whilst advertisers consider investing more of their video advertising spend into mobile, many are curious about the right way to build video creative for the small screen.Read More
Despite the convenience of online shopping many shoppers abandon their baskets. Having persuaded a potential customer to place a product in their shopping basket, it is frustrating for any marketer when that customer then abandons their order. Yet research reveals that 40% of UK online shoppers desert their baskets at least half the time before completing a purchase.Read More
InForm Web Design is delighted to announce it has won the contract to design and develop a website for Citizens Advice Lancashire West.
InForm beat fellow web design company, Fat Media, in the final stages with a proposal that was “closer to our requirements and substantially lower in cost”.
Flexcrete Technologies Limited, the UK’s leading independent manufacturer of engineering quality technical mortars and high performance coatings, has launched a brand new website at www.flexcrete.com which has been developed using one of the very latest web design approaches to ensure the site is more user-friendly than ever before.Read More
InForm Marketing is proud to announce it has won a UK Web Award. InForm received the award of First Runner-up ‘Best Non-Commercial Website’ for Cats Online – the website it designed and developed for leading UK animal welfare charity, Cats Protection. The glittering televised Award Ceremony was held at BAFTA and hosted by Emma Forbes and Will Hanrahan.Read More
InForm Web Design
118 Main Street
Lancashire PR7 7BZ
Please send us a message with a brief outline of what you are looking for and we'll call you back to discuss it: