Email Marketing

Motorola needs very little introduction. In 2001, Motorola bought General Instrument for £11 billion which created the Motorola Broadband Communications Sector (BCS). At the time, General Instrument Europe had been a long standing client of ours, and we were delighted when Motorola endorsed this to make InForm their preferred digital marketing agency for Europe, the Middle East and Africa.
InForm provided a full range of digital marketing solutions for Motorola’s SURFboard cable modem. We developed a product specific website as well as designing online marketing collateral and associated banner ads.

Motorola needs very little introduction. In 2001, Motorola bought General Instrument for £11 billion which created the Motorola Broadband Communications Sector (BCS). At the time, General Instrument Europe had been a long standing client of ours, and we were delighted when Motorola endorsed this to make InForm their preferred digital marketing agency for Europe, the Middle East and Africa.
InForm provided a full range of digital marketing solutions for Motorola. As well as the Motorola BCS EMEA corportae website, our work included online animated adverts, landing pages, micro sites, web collateral, offline marketing collateral, E-Newsletters, Search Engine Optimisation (SEO), Copywriting and Email Marketing Campaigns.

Modrana Music Promotions Limited is run by renowned English Composer, David Golightly.
InForm acted as a web agency for Modrana Music Promotions, developing their online presence with the design of a new website aimed specifically at facilitating the hire of Arrangements and the purchase of sheet music and recordings, and promoting the work of Composer and Business Owner, David Golightly.

Little Gems is a specialist supplier of High Quality Sterling Silver Gemstone jewellery and Plain Sterling Silver Jewellery.
InForm provided a full Marketing Strategy to Little Gems including rebranding, new logo, e-newsletter design, content marketing, email marketing, PPC (Google AdWords), Social Media Marketing (Facebook, Twitter, Pinterest) and copywriting. The resultant e-commerce website was designed and developed using Actinic and optimised for organic Search Engines. We designed and implemented a number of tailored application extensions to enable easy export of product details to both Amazon and Ebay.

The Hospital Saving Association (HSA) is Britain’s Number One Family Health Care Cash Plan provider. Established in 1922, the HSA was formed with the primary aim of saving hospitals from closure, and helping people with the cost of being in hospital. The HSA is a charitable trust that is non-profit making. It has just over 3 million UK members and virtually all the members contributions are paid out in cash benefits.

We launched the first website for General Instrument Europe back in 1996. It received much acclaim in the Cable and Satellite press and our involvement with GI grew to being their preferred supplier for a full range of Digital Marketing services. These included online animated adverts, landing pages, micro sites, web collateral, offline marketing collateral, E-Newsletters, Search Engine Optimisation (SEO), Copywriting and Email Marketing Campaigns.

When we started working with Flexcrete, they were facing a number of marketing issues. There were no Brand Guidelines in place which in turn meant there was no consistency in branding across product literature and related marketing material. The Brand styling was dated and their existing website was out of date and based on technology that wasn’t compatible with mobile and tablet browsing. At the same time, Flexcrete was expanding rapidly and bringing new products to market.
The first thing InForm did was to work with the Directors and implement Branding Guidelines. We developed templates for all Marketing Literature and scrapped in-house colour laser printing in favour of low cost commercial printing, a move which saved both time and money. We implemented a Marketing Strategy based on a more Customer Centric approach. We achieved this by devising a simple colour coding system relating to the market sectors within which the Flexcrete Products are sold. This colour coding system was then reflected in the website right through to all product literature.

InForm Web Design have significant experience in all stages of email marketing, from crafting compelling messages through to designing attractive, responsive email templates that entice people to click through to your site and take action. We can help develop your strategy, create your database, brand your emails and even deploy your sends.

InForm were initially contracted by Caversham Financial Management to carry out a Marketing Strategy review. This soon expanded to re-branding and design, development & support of a new web site.

InForm Web Design were initially contacted by Brookes Bates Partnership to develop a website. The project rapidly expanded to cover the entire online and offline marketing operation. The work included Marketing Strategy, Re-branding, new logo, new stationery design, corporate brochure, service factsheets, international website, newsletter & e-newsletter design, email marketing and copywriting.