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Johnson & Johnson Furniture Plc is a family-run company which was founded in the 1960s by renowned furniture designer Neville Johnson.
They specialise in the manufacture and sale of quality bespoke kitchens and furniture.
The site was developed primarily to sell the Johnson & Johnson Kitchen Range under a new company called 4theKitchen. The site was one of the first in the UK to use 360 degree panoramic images. It also featured a kitchen design tool for visitors which we developed in Adobe Shockwave.
When we started working with Flexcrete, they were facing a number of marketing issues. There were no Brand Guidelines in place which in turn meant there was no consistency in branding across product literature and related marketing material. The Brand styling was dated and their existing website was out of date and based on technology that wasn’t compatible with mobile and tablet browsing. At the same time, Flexcrete was expanding rapidly and bringing new products to market.
The first thing InForm did was to work with the Directors and implement Branding Guidelines. We developed templates for all Marketing Literature and scrapped in-house colour laser printing in favour of low cost commercial printing, a move which saved both time and money. We implemented a Marketing Strategy based on a more Customer Centric approach. We achieved this by devising a simple colour coding system relating to the market sectors within which the Flexcrete Products are sold. This colour coding system was then reflected in the website right through to all product literature.
We develop every website with an emphasis on integrating business objectives with end-user experience. For those requiring more in-depth analysis and research, we offer a User Expeience Design (UX) service. The elements of this service are customisable depending on your business requirements.Read More
InForm Web Design
118 Main Street
Lancashire PR7 7BZ
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