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Content Marketing
InForm Web Design – Content Marketing Agency Lancashire
Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.
How can InForm help?
We can help you add Content Marketing to your overall Marketing Strategy. It many respects Content Marketing brings together many of the services we offer as a Digital Marketing Agency: web design, social media marketing, seo, web collateral, offline marketing collateral, marketing strategy and copywriting. The right content, promoted creatively has the power to engage with prospects across the buying cycle, nurture them and convert them into leads.
InForm will work with you to develop your Content Marketing Strategy – we’ll provide advice and guidance and the tools to make it work for your business.
This is not marketing as you know it. To succeed, you’ll need to be able to adopt the following principles:
- Put your customers first: make your content primarily of benefit to the people who receive it.
- Help, don’t sell: this builds trust so people choose to take the next step in the buying cycle.
- Give some of your knowledge away for free: give value in advance.
- Tell a good story: unite your customers and content around a compelling central message.
- Think niche: businesses that succeed are the ones whose content is most relevant and interesting for their target audience.
- Commit to quality: aim for content excellence. As content marketing becomes more popular, only valuable content will win through.
If you think Content Marketing could be a valuable asset to your business then get in touch to discuss how we can help. It’s not just doing content marketing; it is doing it right that matters.
Our Content Marketing work…
Content Marketing Agency Lancashire – The following links relate to specific pages on our web site and Blog Posts that refer to our Content Marketing Services. The Client Portfolio Page links relate to examples of our Content Marketing work.
Little Gems is a specialist supplier of High Quality Sterling Silver Gemstone jewellery and Plain Sterling Silver Jewellery.
InForm provided a full Marketing Strategy to Little Gems including rebranding, new logo, e-newsletter design, content marketing, email marketing, PPC (Google AdWords), Social Media Marketing (Facebook, Twitter, Pinterest) and copywriting. The resultant e-commerce website was designed and developed using Actinic and optimised for organic Search Engines. We designed and implemented a number of tailored application extensions to enable easy export of product details to both Amazon and Ebay.
Founded in 1978, Lincoln House Chambers is a Chambers of 43 Barristers specialising principally in the areas of Criminal Law, Human Rights, Personal Injury Law, Immigration Law, Judicial Review, Fraud, Disciplinary work, Prison Law and General Common Law.
The site was developed using the Concrete5 Content Management System (CMS). We chose Concrete5 for this implementation as it met the functional requirements for the proposed site perfectly. It enabled rapid prototyping, is highly customisable and allows for organic growth.
Johnson & Johnson Furniture Plc is a family-run company which was founded in the 1960s by renowned furniture designer Neville Johnson.
They specialise in the manufacture and sale of quality bespoke kitchens and furniture.
The site was developed primarily to sell the Johnson & Johnson Kitchen Range under a new company called 4theKitchen. The site was one of the first in the UK to use 360 degree panoramic images. It also featured a kitchen design tool for visitors which we developed in Adobe Shockwave.
When we started working with Flexcrete, they were facing a number of marketing issues. There were no Brand Guidelines in place which in turn meant there was no consistency in branding across product literature and related marketing material. The Brand styling was dated and their existing website was out of date and based on technology that wasn’t compatible with mobile and tablet browsing. At the same time, Flexcrete was expanding rapidly and bringing new products to market.
The first thing InForm did was to work with the Directors and implement Branding Guidelines. We developed templates for all Marketing Literature and scrapped in-house colour laser printing in favour of low cost commercial printing, a move which saved both time and money. We implemented a Marketing Strategy based on a more Customer Centric approach. We achieved this by devising a simple colour coding system relating to the market sectors within which the Flexcrete Products are sold. This colour coding system was then reflected in the website right through to all product literature.
In a nutshell, Content Marketing is the art of winning business without pushy selling. Content marketing is a marketing approach that puts the customer first: sharing information that is relevant and valuable to those who buy your products or services, so customers choose to come to you. Through digital media such as your website, blogs, social media, e-newsletters and videos as well as more traditional ones such as conferences, seminars, white-papers and published books, sharing your expertise freely is one of the best ways to build trust in a cynical world. InForm will work with you to develop your Content Marketing Strategy – we’ll provide advice and guidance and the tools to make it work for your business.
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InForm Web Design were initially contacted by Brookes Bates Partnership to develop a website. The project rapidly expanded to cover the entire online and offline marketing operation. The work included Marketing Strategy, Re-branding, new logo, new stationery design, corporate brochure, service factsheets, international website, newsletter & e-newsletter design, email marketing and copywriting.
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InForm Web Design were initially contacted by Argenti to set up an E-Commerce website. The project rapidly expanded to a full Marketing Strategy project including rebranding, new logo, e-newsletter design, content marketing, email marketing and copywriting. The resultant e-commerce website was designed and developed using Actinic and optimised for organic Search Engines. We designed and implemented a number of tailored application extensions to enable easy export of product details to both Amazon and Ebay.
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InForm Web Design were brought in to launch this leading UK welfare charity on the web. The pre-design stage was extensive involving Marketing Strategy, Branding and User Experience Design (UX) exercises with all departments at the head office in Horsham. ‘Cats Online’ was the result and it immediately received worldwide recognition for the quality of the site, winning a phenomenal number of awards but most importantly, achieving its aim of raising the profile of Cats Protection.
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