Branding & Brand Identity

Little Gems is a specialist supplier of High Quality Sterling Silver Gemstone jewellery and Plain Sterling Silver Jewellery.
InForm provided a full Marketing Strategy to Little Gems including rebranding, new logo, e-newsletter design, content marketing, email marketing, PPC (Google AdWords), Social Media Marketing (Facebook, Twitter, Pinterest) and copywriting. The resultant e-commerce website was designed and developed using Actinic and optimised for organic Search Engines. We designed and implemented a number of tailored application extensions to enable easy export of product details to both Amazon and Ebay.

Gary Baddley Hair Stylists is a good example of a small local business website costing just a few hundred pounds. The site implementation included Social Media Marketing, Branding (new logo and corporate colour scheme), and organic Search Engine Optimisation (SEO).

When we started working with Flexcrete, they were facing a number of marketing issues. There were no Brand Guidelines in place which in turn meant there was no consistency in branding across product literature and related marketing material. The Brand styling was dated and their existing website was out of date and based on technology that wasn’t compatible with mobile and tablet browsing. At the same time, Flexcrete was expanding rapidly and bringing new products to market.
The first thing InForm did was to work with the Directors and implement Branding Guidelines. We developed templates for all Marketing Literature and scrapped in-house colour laser printing in favour of low cost commercial printing, a move which saved both time and money. We implemented a Marketing Strategy based on a more Customer Centric approach. We achieved this by devising a simple colour coding system relating to the market sectors within which the Flexcrete Products are sold. This colour coding system was then reflected in the website right through to all product literature.

InForm acted as a web agency for FCM Group, developing a bilingual website with language selection automated by IP address location. The project rapidly expanded to cover the entire online and offline marketing operation. The work included Marketing Strategy, rebranding, service factsheets, e-newsletter design and copywriting. We also developed an Adwords Campaign to run alongside organic search engine optimisation.

At InForm we will work alongside you to gain insight into your products and services, your market environment, competitor activity and your commercial objectives. We will develop a unique and distinctive creative solution that keeps your brand differentiated and ahead of your competitors. Once defined, we will produce brand guidelines to ensure consistency across all elements: starting with stationery, signage, as well as both online and offline brand communications.

InForm were initially contracted by Caversham Financial Management to carry out a Marketing Strategy review. This soon expanded to re-branding and design, development & support of a new web site.

InForm Web Design were initially contacted by Brookes Bates Partnership to develop a website. The project rapidly expanded to cover the entire online and offline marketing operation. The work included Marketing Strategy, Re-branding, new logo, new stationery design, corporate brochure, service factsheets, international website, newsletter & e-newsletter design, email marketing and copywriting.

InForm Web Design were initially contacted by Argenti to set up an E-Commerce website. The project rapidly expanded to a full Marketing Strategy project including rebranding, new logo, e-newsletter design, content marketing, email marketing and copywriting. The resultant e-commerce website was designed and developed using Actinic and optimised for organic Search Engines. We designed and implemented a number of tailored application extensions to enable easy export of product details to both Amazon and Ebay.

InForm Web Design were brought in to launch this leading UK welfare charity on the web. The pre-design stage was extensive involving Marketing Strategy, Branding and User Experience Design (UX) exercises with all departments at the head office in Horsham. ‘Cats Online’ was the result and it immediately received worldwide recognition for the quality of the site, winning a phenomenal number of awards but most importantly, achieving its aim of raising the profile of Cats Protection.