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Pay-Per-Click (PPC) marketing through Google AdWords allows your organisation to reach more customers with local, national, and global keyword marketing campaigns. InForm Web Design will setup, manage, and report on your Pay-Per-Click (PPC) Google AdWords Campaign. Our results will allow you to know instantly your ROI.
The challenge most businesses face when approaching PPC is to know how much to budget and what AdWords keyword phrases will bring the best returns. InForm will work with you to gain an understanding of your business, including your market and competitors. This will enable us to create a tailor made Google AdWords campaign to deliver optimised results unique to your requirements.
When defining your keyword phrases and generating your ads we’ll also pay close attention to the benefits of regional ads. For example, we target ‘PPC Lancashire Google AdWords’ because this gives us a greater ROI than a national based campaign. Although our clients are based throughout the UK, competition for keywords means we get a greater AdWords ROI using more tightly focused keyword phrases and ad placements.
The objective is to convert visitors that arrive at your site from a pay-per-click campaign into some form of contact or online purchase. The true cost of Google AdWords can only be measured in terms of the overall conversion rate.
The Click Through Rate (CTR), which is often quoted as key measurement, is the ratio of the number of clicks on an advertisement to the number of times that the advertisement is displayed. It is a measure of the combined performance of the keywords and their associated advertisement.
For example, you could be using a very generic keyword, such as “laptop bags” and a very generic advertisement, which says little more than “buy laptop bags online”. This will yield a very high click through rate. However, if your main product is an Italian Leather Tablet Bag, then the cost of the clicks will be wasted, because a high proportion of your website visitors will have no interest in this type of laptop bag.
Any visitor that clicks on this advertisement only to find that the laptop bags being offered are of no interest to them will leave the website immediately. The percentage of visitors who arrive on a website page and then leave immediately is known as the bounce rate. The Bounce Rate in AdWords terms measures wasted Click Through – hence the Bounce Rate is just as important as the click through rate.
Even a low bounce rate can be misleading. If the page on which the visitor lands has a very generic content, or even worse is the home page, then the visitor is forced to click through to other pages to find what they looking for. In these circumstances, the landing page will have a low bounce, even though the type of products being offered for sale, laptop bags in this example, are of no interest to the visitor.
If you’re stuck in the 2-5% conversion rate bracket then it’s time to talk to us and how we can help your AdWords Campaign.
The following links refer to pages on our site that relate directly to Google AdWords. Some are blog pages that give further insights to working with Google Adwords – others are client links – Clients that have benefited from a bespoke Google AdWords campaign set-up and managed by InForm Web Design.
The PacketVideo Corporation was founded in 1998 in San Diego, California. PacketVideo was the first company in the world to demonstrate MPEG-4 video images streaming to mobile devices and quickly established itself as the global leader in mobile / wireless multimedia. You may not have heard of the company, but there’s a very good chance you’ve used their software. PacketVideo developed and launched Twonky, the industry’s most innovative and proven DLNA-compliant UPnP video streaming technology, which is used in multi-millions of digital devices and services offered by the world’s most recognised consumer brands. With TwonkyBeam, consumers can stream video content from their mobile device straight to their Smart TV, or from a PC or equivalent device running TwonkyServer.Read More
Little Gems is a specialist supplier of High Quality Sterling Silver Gemstone jewellery and Plain Sterling Silver Jewellery.
InForm provided a full Marketing Strategy to Little Gems including rebranding, new logo, e-newsletter design, content marketing, email marketing, PPC (Google AdWords), Social Media Marketing (Facebook, Twitter, Pinterest) and copywriting. The resultant e-commerce website was designed and developed using Actinic and optimised for organic Search Engines. We designed and implemented a number of tailored application extensions to enable easy export of product details to both Amazon and Ebay.
IP Integration provides complete business communications solutions. They have delivered mission critical infrastructure to many of the country’s leading brands over the past 20 years. Their goal is very simple – to help their clients derive the maximum benefit from technology through flexible tailored solutions.
We developed the IP Integration website using ExpressionEngine CMS. This wasn’t our preferred CMS solution at the time, but the existing IP Integration site used ExpressionEngine and most importantly, the staff at IP were comfortable using the technology for site updates.
A Swiss Life (UK) Group Plc Company, Interact Health Management has over 25 years experience in Occupational Health. With offices located in Birmingham, Leeds, Liverpool, London and Reading, they are able to provide occupational health solutions to businesses throughout the UK.
InForm designed and developed a Responsive Umbraco CMS website for Interact which was coded around the Twitter Bootstrap Framework. The site could be updated by staff at Interact using Microsoft Word, a product that were very comfortable at using.
When we started working with Flexcrete, they were facing a number of marketing issues. There were no Brand Guidelines in place which in turn meant there was no consistency in branding across product literature and related marketing material. The Brand styling was dated and their existing website was out of date and based on technology that wasn’t compatible with mobile and tablet browsing. At the same time, Flexcrete was expanding rapidly and bringing new products to market.
The first thing InForm did was to work with the Directors and implement Branding Guidelines. We developed templates for all Marketing Literature and scrapped in-house colour laser printing in favour of low cost commercial printing, a move which saved both time and money. We implemented a Marketing Strategy based on a more Customer Centric approach. We achieved this by devising a simple colour coding system relating to the market sectors within which the Flexcrete Products are sold. This colour coding system was then reflected in the website right through to all product literature.
InForm acted as a web agency for FCM Group, developing a bilingual website with language selection automated by IP address location. The project rapidly expanded to cover the entire online and offline marketing operation. The work included Marketing Strategy, rebranding, service factsheets, e-newsletter design and copywriting. We also developed an Adwords Campaign to run alongside organic search engine optimisation.Read More
InForm Web Design acted as a web agency for Dawson Solicitors, developing their online presence with a website promoting their expertise in Spinal Injury Compensation claims. An important feature of the site was to encapsulate the personal level of service given to clients by Dawson Solicitors and their links to spinal medical professionals.Read More
Pay per Click Advertising Solutions With our Pay per Click Advertising Solutions you can be seen on page 1 of Google in less than an hour! Pay-Per-Click (PPC) marketing allows your organisation to reach more customers with local, national, and global keyword marketing campaigns. InForm Web Design will setup, manage, and report on your Pay-Per-Click … Continue reading “Pay Per Click Advertising – Google AdWords”Read More
InForm were initially contracted by Caversham Financial Management to carry out a Marketing Strategy review. This soon expanded to re-branding and design, development & support of a new web site.Read More
InForm Web Design were initially contacted by Brookes Bates Partnership to develop a website. The project rapidly expanded to cover the entire online and offline marketing operation. The work included Marketing Strategy, Re-branding, new logo, new stationery design, corporate brochure, service factsheets, international website, newsletter & e-newsletter design, email marketing and copywriting.Read More
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