Offline Marketing Collateral

The PacketVideo Corporation was founded in 1998 in San Diego, California. PacketVideo was the first company in the world to demonstrate MPEG-4 video images streaming to mobile devices and quickly established itself as the global leader in mobile / wireless multimedia. You may not have heard of the company, but there’s a very good chance you’ve used their software. PacketVideo developed and launched Twonky, the industry’s most innovative and proven DLNA-compliant UPnP video streaming technology, which is used in multi-millions of digital devices and services offered by the world’s most recognised consumer brands. With TwonkyBeam, consumers can stream video content from their mobile device straight to their Smart TV, or from a PC or equivalent device running TwonkyServer.

Motorola needs very little introduction. In 2001, Motorola bought General Instrument for £11 billion which created the Motorola Broadband Communications Sector (BCS). At the time, General Instrument Europe had been a long standing client of ours, and we were delighted when Motorola endorsed this to make InForm their preferred digital marketing agency for Europe, the Middle East and Africa.
InForm provided a full range of digital marketing solutions for Motorola’s SURFboard cable modem. We developed a product specific website as well as designing online marketing collateral and associated banner ads.

Motorola needs very little introduction. In 2001, Motorola bought General Instrument for £11 billion which created the Motorola Broadband Communications Sector (BCS). At the time, General Instrument Europe had been a long standing client of ours, and we were delighted when Motorola endorsed this to make InForm their preferred digital marketing agency for Europe, the Middle East and Africa.
InForm provided a full range of digital marketing solutions for Motorola. As well as the Motorola BCS EMEA corportae website, our work included online animated adverts, landing pages, micro sites, web collateral, offline marketing collateral, E-Newsletters, Search Engine Optimisation (SEO), Copywriting and Email Marketing Campaigns.

Little Gems is a specialist supplier of High Quality Sterling Silver Gemstone jewellery and Plain Sterling Silver Jewellery.
InForm provided a full Marketing Strategy to Little Gems including rebranding, new logo, e-newsletter design, content marketing, email marketing, PPC (Google AdWords), Social Media Marketing (Facebook, Twitter, Pinterest) and copywriting. The resultant e-commerce website was designed and developed using Actinic and optimised for organic Search Engines. We designed and implemented a number of tailored application extensions to enable easy export of product details to both Amazon and Ebay.

Johnson & Johnson Furniture Plc is a family-run company which was founded in the 1960s by renowned furniture designer Neville Johnson.
They specialise in the manufacture and sale of quality bespoke kitchens and furniture.
The site was developed primarily to sell the Johnson & Johnson Kitchen Range under a new company called 4theKitchen. The site was one of the first in the UK to use 360 degree panoramic images. It also featured a kitchen design tool for visitors which we developed in Adobe Shockwave.

IP Integration provides complete business communications solutions. They have delivered mission critical infrastructure to many of the country’s leading brands over the past 20 years. Their goal is very simple – to help their clients derive the maximum benefit from technology through flexible tailored solutions.
We developed the IP Integration website using ExpressionEngine CMS. This wasn’t our preferred CMS solution at the time, but the existing IP Integration site used ExpressionEngine and most importantly, the staff at IP were comfortable using the technology for site updates.

The Hospital Saving Association (HSA) is Britain’s Number One Family Health Care Cash Plan provider. Established in 1922, the HSA was formed with the primary aim of saving hospitals from closure, and helping people with the cost of being in hospital. The HSA is a charitable trust that is non-profit making. It has just over 3 million UK members and virtually all the members contributions are paid out in cash benefits.

We launched the first website for General Instrument Europe back in 1996. It received much acclaim in the Cable and Satellite press and our involvement with GI grew to being their preferred supplier for a full range of Digital Marketing services. These included online animated adverts, landing pages, micro sites, web collateral, offline marketing collateral, E-Newsletters, Search Engine Optimisation (SEO), Copywriting and Email Marketing Campaigns.

When we started working with Flexcrete, they were facing a number of marketing issues. There were no Brand Guidelines in place which in turn meant there was no consistency in branding across product literature and related marketing material. The Brand styling was dated and their existing website was out of date and based on technology that wasn’t compatible with mobile and tablet browsing. At the same time, Flexcrete was expanding rapidly and bringing new products to market.
The first thing InForm did was to work with the Directors and implement Branding Guidelines. We developed templates for all Marketing Literature and scrapped in-house colour laser printing in favour of low cost commercial printing, a move which saved both time and money. We implemented a Marketing Strategy based on a more Customer Centric approach. We achieved this by devising a simple colour coding system relating to the market sectors within which the Flexcrete Products are sold. This colour coding system was then reflected in the website right through to all product literature.

With so much attention being given to online marketing strategies, there is a tendency to neglect the quality of offline marketing collateral. At InForm, we believe firmly in the need for integrated Marketing Solutions that seamlessly merge online and offline marketing collateral so they work together. Despite what you may hear, offline marketing collateral still lands sales, especially when it is intelligently coordinated with your company’s other online and offline marketing efforts.