Established in 1927, Cats Protection is the UK’s leading feline welfare charity. Last year they helped over 205,000 cats and kittens through their national network of over 250 volunteer-run branches and 31 adoption centres.
InForm Web Design were brought in to launch this leading UK welfare charity on the web. The pre-design stage was extensive involving Marketing Strategy, Branding and User Experience Design (UX) exercises with all departments at the head office in Horsham. ‘Cats Online’ was the result and it immediately received worldwide recognition for the quality of the site, winning a phenomenal number of awards but most importantly, achieving its aim of raising the profile of Cats Protection.
We are delighted with Cats Online. The recent awards are a testimony to the quality of work produced by InForm. We are
especially pleased with the level of service and commitment provided, and as a charity, the value for money those services represent.
There is no doubt that Cats Online has been an outstanding success with an incredible number of visits to the site from around the world. It has excited considerable attention and has done much to help raise our profile. The site has had a phenomenal number of awards which reflects tremendous credit on the efforts of InForm.
A major aim of the site was to promote the Kitten Club to under 14’s. This was a lot of fun for InForm as it involved creating interactive games, puzzles and competitions. After 12 months, Cats Online had grown membership of the Kitten Club by nearly 30% – an incredible achievement for a Club that had been running over 30 years.
As well as the Kitten Club, the site included a huge Help & Advice section, an online shop, latest news, membership subscription, cat adoption section, E-Newsletters and links to their 250 UK branches. InForm also developed a Branch Template to enable each Branch to have their own presence on the web.
Cats Online gained a substantial number of awards, with the top accolade being Runner-up ‘Best Non-commercial Web Site’ in the UK Web Awards held at BAFTA.
The judges comments about Cats Online as written in .net magazine were:
I love The Cats Protection site simply because it’s idiosyncratic, it’s wacky and it’s beautiful. They’ve taken a lot of care over the photography and technically it’s a pretty high-level site.
A fun and informative site that you’ll keep coming back to. InForm Web Design have produced a top quality site that competes with the biggest brand sites.
The Cats Protection website is a non-commercial site but is designed with all the professionalism and care of the very top commercial sites.
Charity Website Design
Search Engine Optimisation (SEO)
|Branding & Strategy:||
Branding & Brand Identity
Drupal CMS Website Design Lancashire Drupal is an open source content management platform (CMS) which powers millions of websites and applications. There is no proprietary code, it’s fully extensible and flexible and you have access to an active developer community worldwide. There’s a huge market of Distributions, Themes and Modules available for Drupal which can … Continue reading “Why we like Drupal?”Read More
WordPress Website Design Lancashire WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest CMS tool in the world, used on millions of sites and seen … Continue reading “Why our clients love WordPress?”Read More
A web design brief is a written explanation outlining the aims, objectives and milestones of a web design project. A thorough and articulate web design brief is a critical part of the design process. It helps to develop a level of understanding and forms the basis of further detailed study.Read More
Each day, an average of 100 million hours of video are watched on Facebook, and it’s estimated that mobile video will account for 75% of total mobile data traffic by 2020. As people watch more video on mobile devices, advertisers have a huge opportunity to use video to connect with their audience where they are spending their time: on mobile and in their feed. But whilst advertisers consider investing more of their video advertising spend into mobile, many are curious about the right way to build video creative for the small screen.Read More
Despite the convenience of online shopping many shoppers abandon their baskets. Having persuaded a potential customer to place a product in their shopping basket, it is frustrating for any marketer when that customer then abandons their order. Yet research reveals that 40% of UK online shoppers desert their baskets at least half the time before completing a purchase.Read More
InForm Web Design is delighted to announce it has won the contract to design and develop a website for Citizens Advice Lancashire West.
InForm beat fellow web design company, Fat Media, in the final stages with a proposal that was “closer to our requirements and substantially lower in cost”.
Flexcrete Technologies Limited, the UK’s leading independent manufacturer of engineering quality technical mortars and high performance coatings, has launched a brand new website at www.flexcrete.com which has been developed using one of the very latest web design approaches to ensure the site is more user-friendly than ever before.Read More
InForm Marketing is proud to announce it has won a UK Web Award. InForm received the award of First Runner-up ‘Best Non-Commercial Website’ for Cats Online – the website it designed and developed for leading UK animal welfare charity, Cats Protection. The glittering televised Award Ceremony was held at BAFTA and hosted by Emma Forbes and Will Hanrahan.Read More
InForm Web Design
118 Main Street
Lancashire PR7 7BZ
Please send us a message with a brief outline of what you are looking for and we'll call you back to discuss it: