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Marketing Strategy
Marketing Strategy Manchester, North West & Beyond
In all honesty, very few companies come to us directly for help defining or honing their Marketing Strategy. However, it’s a service that often transpires on the back of being awarded a web design contract. For many small and medium sized companies, creating a new web site or redeveloping an existing site is a task that forces focus on the entire marketing operation – from marketing strategy through to marketing plan and marketing tasks. As we ask questions to fully understand the business, gaps in the marketing strategy come to light. Many businesses understandably get caught up in the tactical daily marketing execution (advertising, website, email sending, email responding, marketing materials, marketing events, tweeting, blogging and so on), that they are not taking the time to work on the decisions that will improve the performance of their tactics.
Strategy is simply the decisions you need to make so your tactics work better. Your Marketing Strategy is the foundation for creating awareness, generating interest, closing new sales and continuing customer engagement. Your marketing strategy guides your company culture, your products and services mix and your pricing.
We are based in Buckshaw Village, Lancashire but our clients are located throughout the UK. If you need assistance with your Marketing Strategy Manchester, North West & Beyond then get in touch.
Our Marketing Strategy work…
The following links relate to blog posts and web pages on our site that reference Marketing Strategy. The Client Portfolio Page Links relate to examples of our Marketing Strategy work.
Little Gems is a specialist supplier of High Quality Sterling Silver Gemstone jewellery and Plain Sterling Silver Jewellery.
InForm provided a full Marketing Strategy to Little Gems including rebranding, new logo, e-newsletter design, content marketing, email marketing, PPC (Google AdWords), Social Media Marketing (Facebook, Twitter, Pinterest) and copywriting. The resultant e-commerce website was designed and developed using Actinic and optimised for organic Search Engines. We designed and implemented a number of tailored application extensions to enable easy export of product details to both Amazon and Ebay.
When we started working with Flexcrete, they were facing a number of marketing issues. There were no Brand Guidelines in place which in turn meant there was no consistency in branding across product literature and related marketing material. The Brand styling was dated and their existing website was out of date and based on technology that wasn’t compatible with mobile and tablet browsing. At the same time, Flexcrete was expanding rapidly and bringing new products to market.
The first thing InForm did was to work with the Directors and implement Branding Guidelines. We developed templates for all Marketing Literature and scrapped in-house colour laser printing in favour of low cost commercial printing, a move which saved both time and money. We implemented a Marketing Strategy based on a more Customer Centric approach. We achieved this by devising a simple colour coding system relating to the market sectors within which the Flexcrete Products are sold. This colour coding system was then reflected in the website right through to all product literature.
InForm acted as a web agency for FCM Group, developing a bilingual website with language selection automated by IP address location. The project rapidly expanded to cover the entire online and offline marketing operation. The work included Marketing Strategy, rebranding, service factsheets, e-newsletter design and copywriting. We also developed an Adwords Campaign to run alongside organic search engine optimisation.
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InForm can help you re-evaluate and hone your Marketing Strategy. From there we can work with you to develop your Marketing Plan and from there, define and implement the most appropriate use of Digital Marketing to best meet your Marketing Strategy.
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InForm were initially contracted by Caversham Financial Management to carry out a Marketing Strategy review. This soon expanded to re-branding and design, development & support of a new web site.
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InForm Web Design were initially contacted by Brookes Bates Partnership to develop a website. The project rapidly expanded to cover the entire online and offline marketing operation. The work included Marketing Strategy, Re-branding, new logo, new stationery design, corporate brochure, service factsheets, international website, newsletter & e-newsletter design, email marketing and copywriting.
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InForm Web Design were initially contacted by Argenti to set up an E-Commerce website. The project rapidly expanded to a full Marketing Strategy project including rebranding, new logo, e-newsletter design, content marketing, email marketing and copywriting. The resultant e-commerce website was designed and developed using Actinic and optimised for organic Search Engines. We designed and implemented a number of tailored application extensions to enable easy export of product details to both Amazon and Ebay.
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InForm Web Design acted as a web agency for Appleyard Design, developing their online presence with the design of an intuitive, easy to navigate website that showcased their portfolio of work. Particular emphasis was placed on promoting their full range customer service from Corporate, Product or Service Branding through to printed material design, standards and templates.
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InForm Web Design were brought in to launch this leading UK welfare charity on the web. The pre-design stage was extensive involving Marketing Strategy, Branding and User Experience Design (UX) exercises with all departments at the head office in Horsham. ‘Cats Online’ was the result and it immediately received worldwide recognition for the quality of the site, winning a phenomenal number of awards but most importantly, achieving its aim of raising the profile of Cats Protection.
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