Social Media Marketing

Little Gems is a specialist supplier of High Quality Sterling Silver Gemstone jewellery and Plain Sterling Silver Jewellery.
InForm provided a full Marketing Strategy to Little Gems including rebranding, new logo, e-newsletter design, content marketing, email marketing, PPC (Google AdWords), Social Media Marketing (Facebook, Twitter, Pinterest) and copywriting. The resultant e-commerce website was designed and developed using Actinic and optimised for organic Search Engines. We designed and implemented a number of tailored application extensions to enable easy export of product details to both Amazon and Ebay.

Each day, an average of 100 million hours of video are watched on Facebook, and it’s estimated that mobile video will account for 75% of total mobile data traffic by 2020. As people watch more video on mobile devices, advertisers have a huge opportunity to use video to connect with their audience where they are spending their time: on mobile and in their feed. But whilst advertisers consider investing more of their video advertising spend into mobile, many are curious about the right way to build video creative for the small screen.

Gary Baddley Hair Stylists is a good example of a small local business website costing just a few hundred pounds. The site implementation included Social Media Marketing, Branding (new logo and corporate colour scheme), and organic Search Engine Optimisation (SEO).

When we started working with Flexcrete, they were facing a number of marketing issues. There were no Brand Guidelines in place which in turn meant there was no consistency in branding across product literature and related marketing material. The Brand styling was dated and their existing website was out of date and based on technology that wasn’t compatible with mobile and tablet browsing. At the same time, Flexcrete was expanding rapidly and bringing new products to market.
The first thing InForm did was to work with the Directors and implement Branding Guidelines. We developed templates for all Marketing Literature and scrapped in-house colour laser printing in favour of low cost commercial printing, a move which saved both time and money. We implemented a Marketing Strategy based on a more Customer Centric approach. We achieved this by devising a simple colour coding system relating to the market sectors within which the Flexcrete Products are sold. This colour coding system was then reflected in the website right through to all product literature.

InForm acted as a web agency for FCM Group, developing a bilingual website with language selection automated by IP address location. The project rapidly expanded to cover the entire online and offline marketing operation. The work included Marketing Strategy, rebranding, service factsheets, e-newsletter design and copywriting. We also developed an Adwords Campaign to run alongside organic search engine optimisation.

Social Media Marketing (SSM) campaigns usually focus on creating content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.

InForm Web Design were initially contacted by Argenti to set up an E-Commerce website. The project rapidly expanded to a full Marketing Strategy project including rebranding, new logo, e-newsletter design, content marketing, email marketing and copywriting. The resultant e-commerce website was designed and developed using Actinic and optimised for organic Search Engines. We designed and implemented a number of tailored application extensions to enable easy export of product details to both Amazon and Ebay.