Social Media Marketing
Engage and expand your audience across the web with social media marketing.
Social Media Marketing
If you want users to engage with your website content it is also important that you consider your social media presence too. At InForm we can help you use Social Media Campaigns to enhance your web presence, strengthen your brand, and personalise your company’s image.
- Social media initiatives can create word-of-mouth marketing around a new product, project or client, ultimately leading to new leads and revenue;
- Valuable social media content can establish your organisation as experts in your market;
- Social networking websites attract qualified, targeted audiences;
- Through proper Social Media Marketing (SMM), your organisation can receive valuable product and service feedback;
- Certain Social Media Marketing (SMM) techniques can significantly improve search engine rankings.
What is Social Media Marketing (SMM), and how can my organisation benefit from it?
Social Media Marketing (SSM) refers to the process of gaining website traffic or attention through social media sites.
Social Media Marketing (SSM) campaigns usually focus on creating content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
Social media is a platform that is easily accessible to anyone with internet access. Increased communication for organisations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organisations to implement marketing campaigns.
Our Social Media Marketing Lancashire team can provide your organisation with an opportunity to interact with existing and potential customers through Social Media sites.
Social Media Audits
First of all, we look at what potential Social Media Marketing holds for your company. Much depends on your products / services and the markets within which you operate. We’ll research what is being said about your company or your industry online. Our social media audits look into all aspects of your current social media presence, and the potential presence that you could have, as well as our predicted impact on your business.
Social Media Setup
Whether you already have a social presence or not, the setup phase is all about establishing the fundamentals. We will use the social media audit as the basis for the setup phase, and will look to establish a solid framework around which you can develop your social media presence.
InForm Web Design are experienced with the following social media websites:
- Google+
- YouTube
InForm Web Design’s Social Media Marketing services include:
- Content Sharing
- Blogging
- Video channels
- Photo Sharing
- Presentation Sharing
- Discussion Boards and Forums
- Ratings and Reviews
Build Your Audience – Influencers & Followers
We’ll strategically target ‘Followers’ and ‘Influencers’ in your market sector. The aim is to find people who are likely to help spread your content and interact with you, two factors which help build your overall social authority. The key is not to build irrelevant followers – it’s a mix of genuinely interested followers and market sector peers. Many media companies’ buy followers for you – we help you grow your community in a targeted manner.
Content creation
There’s no point participating on social media if you have nothing to say. Our Social Media Marketing Lancashire team will help develop content for your website that will form the basis of your social media campaigns. The more we create, the more we share, and the more we interact with your peers and potential customers, the greater the impact of your content.
We create content that is useful to your potential customers or your peers – content that is likely to get shared and commented on. We want to position you as thought leaders and build your credibility and authority through social media. We also connect your website CMS to social media accounts, so update can be posted dynamically across platforms.
Reporting
Social Media Marketing doesn’t always generate leads directly, but it allows you to start attracting people who may not previously have known about your business, and you are increasing visibility of your brand. We will provide comprehensive monthly reports detailing how your social media profiles are having a positive effect on your business, ensuring it’s in keeping with key targets set out at the audit stage.
Wikipedia provides some interesting insights in to Social Media Marketing. Further Reading
