Search Engine Optimisation (SEO)
SEO Solutions – At InForm we deliver consistent results due to hard work and an ethical approach
Good search engine rankings can change your business significantly. InForm Web Design provide long-term optimisation and search marketing strategies that drive new business to your website.
- Our Search Engine Optimisation (SEO) initiatives are aimed at providing your organisation with better rankings than your competitor set;
- Our Search Engine Optimisation (SEO) services are more affordable than many other online advertising mediums;
- Using our CMS tools allow you to optimise your website every time you publish content.
What is Search Engine Optimisation (SEO)?
Search engine optimisation (SEO) is the process of improving the visibility of your web site within the search engines (i.e. Google and Bing). By understanding what your potential and existing customers are searching for (specific keywords and key phrases), we can create a strategy to improve your rankings within the search engines.
How can Search Engine Optimisation benefit my organisation?
We have watched search engine optimisation (SEO) services change businesses significantly. By positioning your organisation high in the major search engines (Google and Bing) you will increase traffic, expand brand awareness, maximise opportunities for sales, and reach new markets. There are few, if any, other types of marketing that provide you global access to a highly-targeted user group. In addition, there is a false sense of trust for highly ranked websites. Users consider well positioned companies leaders that are reputable and trustworthy.
- Increase website traffic;
- Expand brand awareness;
- Expand opportunities for sales and other types of conversions;
- Reach new markets
How do I optimise my website?
We tell our clients to think of search engine optimisation (SEO) services as a marketing service, and not a web service. Search engine optimisation (SEO) requires ongoing attention and regular reporting. Each month we continue our efforts to improve your website rankings by publishing content, creating back-links, and tweaking copy and meta data on your webpages. At the end of the month, we provide you with a report that shows a variety of information.
- How many website visitors?
- What search engines were utilised?
- What keywords were entered?
- What links they click on?
- What pages they visited?
- How much time they spent on each page?
- What pages they exited?
In addition to the efforts by our team, there are things that you as an organisation can be doing to improve your search engine rankings. By utilising some of the tools inside our CMS solutions, your staff can optimise web pages and images. InForm will provide you with documentation on best practices, and if needed, offer training to help support your efforts in improving your search engine rankings. We target SEO Lancashire as we like to work face to face but we provide SEO solutions UK wide.
Can you Guarantee Number 1 Google Rankings on our Chosen Key Word Phrases?
Our SEO Solutions team will work hard to gain a deep understanding of your industry, your business, and your market. We will develop an SEO strategy that is focused on conversions, and a return on your investment. We’ll research and find out exactly what your competitors are doing and the keywords they’re targeting, and we’ll tell you what the gap is, and how you can bridge it.
It’s not instant – there’s no “guaranteed number 1 rankings next week” promise in SEO, and while there are often quick wins to be found, we are always looking 6 to 12 months down the line. There are a number of basic ways of achieving better rankings – it often revolves around great content – having something to say, saying it well, and saying it to the right people. This could be guest blogging, it could be link-building or it could be generating content on your site.
Retained Basis or on a Consultancy Basis
You can work with us on a retained basis, or on a consultancy basis – whichever suits your marketing strategy. Contact us to find out how we can grow your online presence.
