Pay Per Click Advertising – Google AdWords
Pay per Click Advertising Solutions
With our Pay per Click Advertising Solutions you can be seen on page 1 of Google in less than an hour!
Pay-Per-Click (PPC) marketing allows your organisation to reach more customers with local, national, and global keyword marketing campaigns. InForm Web Design will setup, manage, and report on your Pay-Per-Click (PPC) efforts, allowing your organisation to do what it does best.
- Low start up costs;
- Set your own budget;
- Instant results;
- Easily track your users;
- Comprehensive reporting.
What is Pay per Click (PPC) Advertising?
Most major search engines have dedicated areas on their web pages for advertisers. On Google, you’ve probably noticed a couple of listings at the top of their search results page that are annotated with the word “Ad” with a yellow background, and listings on the right hand side of the page. These areas are dedicated to companies who pay for specific keywords and search phrases. For instance, if InForm Web Design wanted to show up at the top of page 1 of Google for the keywords “Pay per Click Solutions North West”, we could bid against other companies for those high-impact positions.
The Pay per Click (PPC) model is a bit different than most advertising models. With Pay per Click (PPC) you only pay when someone clicks on your ad and is redirected to your website. How much you Pay per Click depends on how much others are willing to invest for the same keyword phrases. In a silent auction hosted by the search engine, the ad with the highest bid generally shows up first. Other factors, such as ad quality and relevance, can also be determining factors, but most of the time, the company who is willing to invest the most, has the highest ranking.
Why should you invest in Pay per Click (PPC) Advertising?
There are many benefits to Pay per Click (PPC) advertising. The first and most obvious is that you can level the playing field against your competition by out ranking them on targeted keyword phrases. There are also a few other appealing benefits to Pay per Click marketing.
Instant Results
Most major search engines have easy set-up procedures that have your ads appearing in search results in less than an hour.
Low Start-Up Cost
With Pay-Per-Click (PPC) advertising, you set a daily budget, so you know the maximum amount you’ll be spending per day. When your budget is expired, your advertisements will stop appearing for the remainder of the day.
Targeted Keyword Phrases
Pay per Click advertising allows you to choose any keyword phrase (as long as it is relevant to your website content). This allows you to broaden your visibility that is typically close to impossible to achieve through organic Search Engine Optimisation.
International, National and Local Exposure
Each business has different demographics they wish to reach in their marketing initiatives. With Pay per Click (PPC) you can specify your advertisements to only appear within a specific geographical area. Your account settings allow you to choose local, national or international markets for your ads to display.
Ensuring a Return on Your Investment
Many organisations who have tried AdWords have found that they can spend hundreds of pounds with little return.
At InForm we ensure that you get a return on your investment by measuring every stage of the process. Our Pay per Click Advertising Solutions team will work with you to understand your business, your products / services, and your market. With this knowledge, we can research the keywords that are most likely to bring you customers. Note the word ‘customers’ – that’s the overall aim – not jut traffic. We implement a nine step plan to ensure maximum return on your investment/
We create landing pages for your website that are more likely to convert. This may include stronger calls to action, with built-in enquiry forms. We may decide to strip out the navigation, to further restrict the user journey, and we may decide to craft more compelling copy. This is an iterative process – no landing page remains fixed.
InForm will also manage your AdWords account, analysing the data and working on improving various metrics such as CTR (clickthrough rate), CPC (cost per conversion), and conversion rate. During PPC management, we will be looking at improving adverts to get a better clickthrough, modifying keywords, adding new groups, and much more. We’ll do everything to ensure that you get a return on your PPC investment, and that your money isn’t wasted.
Get in touch to discuss how we can help with your PPC Campaign. In the meantime, discover more about AdWords
For a comprehensive set of videos on Google AdWords see Google AdWords Help
