Little Gems Jewellery

About

Little Gems is a specialist supplier of High Quality Sterling Silver Gemstone jewellery and Plain Sterling Silver Jewellery. They supply to customers worldwide and pride themselves on their quality of goods and service. Little Gems are a family run company based in Berkshire and have been in business for more than ten years.

Our Role

InForm provided a full Marketing Strategy to Little Gems including rebranding, new logo, e-newsletter design, content marketing, email marketing, PPC (Google AdWords), Social Media Marketing (Facebook, Twitter, Pinterest) and copywriting. The resultant e-commerce website was designed and developed using Actinic and optimised for organic Search Engines. We designed and implemented a number of tailored application extensions to enable easy export of product details to both Amazon and Ebay.

Developed by InForm Web Design using Actinic E-commerce CMS

The site was developed using Actinic E-commerce CMS. We chose Actinic for the following key features:

Flexible Product Catalogue
Customisable Store Design and Layout
Comprehensive Store Management Functionality
Powerful Marketing Features
Customer Friendly Stores
Comprehensive Support

Deliverables

Marketing Strategy
Branding
E-commerce Website
CMS System - Actinic
Organic SEO
E-Newsletter
Content Marketing
Email Marketing
Copywriting
PPC - Google AdWords
IT Support

Full Project Details