Caversham Financial Management (CFM)


Client of InForm Web Design for 5 Years

It is estimated that around 4 million people in the UK really wish they were self-employed! Caversham Financial Management (CFM) offer simple, straightforward self-employment ideas, which give people the opportunity to make money part time. These ideas can lead, with a little time and effort, to full time self employment.

  • Caversham Financial Management (CFM) Website designed & developed by InForm Web Design
  • Caversham Financial Management (CFM) Web Site crafted by InForm Web Design

Our Role

InForm were initially contracted by Caversham Financial Management to carry out a Marketing Strategy review. This soon expanded to re-branding and design, development & support of a new web site.

We can recommend Inform Web Design. They have won many awards representing substantial companies but are still able to offer a personal service to small businesses at very reasonable prices.

Roy Wharton - Managing Director, Caversham Financial Management

Developed using Joomla CMS by InForm Web DesignThe site was developed using the Joomla Content Management System (CMS). It was chosen for three key reasons:

  • No HTML Editing or FTP Software Required - CFM wanted to be able to maintain the site themselves using basic text editing.
  • Ease of Use - CFM neeeded a simple, intuitive interface that could still produce stunning results.
  • Multiple Users & Access from Any Computer - CFM wanted to be able to maintain the site using a range of devices both from within the office and remotely.

The site launch included an email marketing campaign targeting CFM's existing customers and carefully profiled potential customers.


  • Marketing Strategy
  • Branding
  • Web Design
  • Joomla CMS
  • Responsive Website
  • Web Support
  • Organic SEO
  • Email Marketing
  • Copywriting
  • PPC - Google AdWords

Full Project Details