Web Collateral

We launched the first website for General Instrument Europe back in 1996. It received much acclaim in the Cable and Satellite press and our involvement with GI grew to being their preferred supplier for a full range of Digital Marketing services. These included online animated adverts, landing pages, micro sites, web collateral, offline marketing collateral, E-Newsletters, Search Engine Optimisation (SEO), Copywriting and Email Marketing Campaigns.

On their aquisition of Fuba Communications Systems GmbH (FCS), General Instrument Corporation in the US approached InForm to design and develop a European website for this leading German Cable & Satellite TV equipment manufacturer. At the time, we had just launched a website for General Instrument Europe which had received excellent reviews in the Cable and Satellite Industry press and hence the reason we were approached by this Global Corporation. The aim of the site was to integrate the GI Branding into the European Fuba site. The site was hand coded in HTML and had five language variants (English, German, French, Spanish and Italian).

When we started working with Flexcrete, they were facing a number of marketing issues. There were no Brand Guidelines in place which in turn meant there was no consistency in branding across product literature and related marketing material. The Brand styling was dated and their existing website was out of date and based on technology that wasn’t compatible with mobile and tablet browsing. At the same time, Flexcrete was expanding rapidly and bringing new products to market.
The first thing InForm did was to work with the Directors and implement Branding Guidelines. We developed templates for all Marketing Literature and scrapped in-house colour laser printing in favour of low cost commercial printing, a move which saved both time and money. We implemented a Marketing Strategy based on a more Customer Centric approach. We achieved this by devising a simple colour coding system relating to the market sectors within which the Flexcrete Products are sold. This colour coding system was then reflected in the website right through to all product literature.

InForm acted as a web agency for FCM Group, developing a bilingual website with language selection automated by IP address location. The project rapidly expanded to cover the entire online and offline marketing operation. The work included Marketing Strategy, rebranding, service factsheets, e-newsletter design and copywriting. We also developed an Adwords Campaign to run alongside organic search engine optimisation.

Web Collateral Solutions at InForm Web Design Web collateral is used to support your sales message, marketing activities and brand growth online. In it’s basic form this might be PDF downloadable versions of existing printed marketing material. Extending this, your Online Marketing Collateral portfolio may include interactive e-Brochures, micro-sites, landing pages, Blogs and Customer Portals. … Continue reading “Web Collateral”

InForm Web Design were initially contacted by Brookes Bates Partnership to develop a website. The project rapidly expanded to cover the entire online and offline marketing operation. The work included Marketing Strategy, Re-branding, new logo, new stationery design, corporate brochure, service factsheets, international website, newsletter & e-newsletter design, email marketing and copywriting.

InForm Web Design were brought in to launch this leading UK welfare charity on the web. The pre-design stage was extensive involving Marketing Strategy, Branding and User Experience Design (UX) exercises with all departments at the head office in Horsham. ‘Cats Online’ was the result and it immediately received worldwide recognition for the quality of the site, winning a phenomenal number of awards but most importantly, achieving its aim of raising the profile of Cats Protection.