Search Engine Optimisation (SEO)

A Swiss Life (UK) Group Plc Company, Interact Health Management has over 25 years experience in Occupational Health. With offices located in Birmingham, Leeds, Liverpool, London and Reading, they are able to provide occupational health solutions to businesses throughout the UK.
InForm designed and developed a Responsive Umbraco CMS website for Interact which was coded around the Twitter Bootstrap Framework. The site could be updated by staff at Interact using Microsoft Word, a product that were very comfortable at using.

The Hospital Saving Association (HSA) is Britain’s Number One Family Health Care Cash Plan provider. Established in 1922, the HSA was formed with the primary aim of saving hospitals from closure, and helping people with the cost of being in hospital. The HSA is a charitable trust that is non-profit making. It has just over 3 million UK members and virtually all the members contributions are paid out in cash benefits.

We launched the first website for General Instrument Europe back in 1996. It received much acclaim in the Cable and Satellite press and our involvement with GI grew to being their preferred supplier for a full range of Digital Marketing services. These included online animated adverts, landing pages, micro sites, web collateral, offline marketing collateral, E-Newsletters, Search Engine Optimisation (SEO), Copywriting and Email Marketing Campaigns.

Gary Baddley Hair Stylists is a good example of a small local business website costing just a few hundred pounds. The site implementation included Social Media Marketing, Branding (new logo and corporate colour scheme), and organic Search Engine Optimisation (SEO).

On their aquisition of Fuba Communications Systems GmbH (FCS), General Instrument Corporation in the US approached InForm to design and develop a European website for this leading German Cable & Satellite TV equipment manufacturer. At the time, we had just launched a website for General Instrument Europe which had received excellent reviews in the Cable and Satellite Industry press and hence the reason we were approached by this Global Corporation. The aim of the site was to integrate the GI Branding into the European Fuba site. The site was hand coded in HTML and had five language variants (English, German, French, Spanish and Italian).

When we started working with Flexcrete, they were facing a number of marketing issues. There were no Brand Guidelines in place which in turn meant there was no consistency in branding across product literature and related marketing material. The Brand styling was dated and their existing website was out of date and based on technology that wasn’t compatible with mobile and tablet browsing. At the same time, Flexcrete was expanding rapidly and bringing new products to market.
The first thing InForm did was to work with the Directors and implement Branding Guidelines. We developed templates for all Marketing Literature and scrapped in-house colour laser printing in favour of low cost commercial printing, a move which saved both time and money. We implemented a Marketing Strategy based on a more Customer Centric approach. We achieved this by devising a simple colour coding system relating to the market sectors within which the Flexcrete Products are sold. This colour coding system was then reflected in the website right through to all product literature.

InForm acted as a web agency for FCM Group, developing a bilingual website with language selection automated by IP address location. The project rapidly expanded to cover the entire online and offline marketing operation. The work included Marketing Strategy, rebranding, service factsheets, e-newsletter design and copywriting. We also developed an Adwords Campaign to run alongside organic search engine optimisation.

InForm Web Design acted as a web agency for Dawson Solicitors, developing their online presence with a website promoting their expertise in Spinal Injury Compensation claims. An important feature of the site was to encapsulate the personal level of service given to clients by Dawson Solicitors and their links to spinal medical professionals.

Our SEO Lancashire team will work hard to gain a deep understanding of your industry, your business, and your market. We will develop an SEO strategy that is focused on conversions, and a return on your investment. We’ll research and find out exactly what your competitors are doing and the keywords they’re targeting, and we’ll tell you what the gap is, and how you can bridge it.
It’s not instant – there’s no “guaranteed number 1 rankings next week” promise in SEO, and while there are often quick wins to be found, we are always looking 6 to 12 months down the line.

InForm were initially contracted by Caversham Financial Management to carry out a Marketing Strategy review. This soon expanded to re-branding and design, development & support of a new web site.